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Date: 2021/06/20 23:28:53

                           The Value of Email Marketing

In the following article, we will talk about the benefits of Email Marketing as one of the most used online communication techniques currently in the Digital Marketing environment and how we can get the most out of this practice for our companies.

Email Marketing is a powerful tool through which we communicate with users by sending emails, to attract potential customers to our business.

In this article, we will discuss the benefits of email marketing for the activity of our company.

the benefits of email marketing  that we get from putting this communication technique into practice are:

1. Profitability

If we compare the cost of conducting Email Marketing campaigns with other communication channels, such as: radio, television, SMS, etc., it is truly profitable for our companies.

Carrying out Email Marketing campaigns with SMTP server for bulk email , we manage to reach our potential clients optimizing time and available resources. In addition, we avoid incurring costs for printing, stamps, sealing, etc.

Compared to other direct marketing tools, Email Marketing offers great capacity and high potential.

In fact, the most important reason that the marketing departments of companies take into account to carry out Email Marketing campaigns is, precisely, its low cost.

2. Speed and efficiency

Thanks to Email Marketing, we manage to reach our target audience quickly, directly and efficiently, regardless of where they are.

If we compare it with the rest of the advertising media, we can personalize and segment our campaigns as much as possible and we can even spread them through social networks , thus optimizing the impact on our followers.

3. Versatility

Another advantage that we can highlight from the use of this online communication medium is that it gives us the possibility of using different formats when creating our templates : we can include images, videos, music and use a variety of tools that help us call the attention of our clients.

4. Measurement

One of the main differences between traditional marketing and digital marketing is that the latter gives us the ability to measure our actions very precisely. 

The Email Marketing gives us data almost immediately successful with our campaigns across different indicators: open rate, clicks or bounce rate .

There are many Email Marketing tools that even give us the ability to measure the impact of our shipments in real time.

The importance of measuring lies in the fact that, through the results obtained, we can make different decisions and even personalize shipments according to the movements of users.

5. Segmentation

Another truly important and beneficial feature of Email Marketing is the enormous segmentation capacity that we can carry out when sending to our customer database, being able to apply different criteria and segmentation models.

We can even divide our list of subscribers into segments, taking into account in advance when collecting data those that are not more relevant, since some of them will be available in the tool that we use to make our shipments, such as: IP address, response rates to our shipments or if they have purchased a specific product and / or service.

6. Personalization

We can personalize the messages that we send to our clients or potential clients, unlike what happens with other communication channels where our actions are massive.

As we have personal data in our lists, we can personalize shipments by addressing our customers by name and, in addition, we can use information such as their city of residence, their age, their purchase history, etc., in order to personalize the maximum our shipments .

To give an example, if we have an online store, thanks to Email Marketing we can send automated and personalized messages to customers who have left the shopping cart with a reminder and including a discount or promotion to encourage them to finalize said purchase and, now, step, we take the opportunity to retain these customers through these offers.

In summary, Email Marketing has established itself as one of the most powerful tools to reach users and it gives us excellent results.

Thanks to this direct channel, we can adapt the content to each client in order to achieve better results. The segmentation capacity that it gives us is key in our communication strategies, since our results may be negatively affected if we send information to users who are not interested in our products and / or services.

It is a direct technique that is characterized by not being invasive, as long as the users have accepted the receipt of our shipments.

The Email Marketing to measure results in near real time, which gives us valuable information about our campaigns and these awaken the interest in our customers.

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