Tips for Choosing Your Next SEO Firm

To: Posts
Date: 2021/02/23 02:14:06

Being well positioned in Google's SERPs is no accident. This requires the intervention of very specific expertise: SEO. In recent years, many agencies have specialized in this sector. What can we expect from an  SEO agency  ? What can it bring to your business? How to choose the right agency? This article will take stock of their skills before guiding you in choosing a reliable and qualitative service provider.

What is an SEO agency?  

SEO is a set of techniques that allows internet sites to the best position on Google results pages (SERP). The SEO agency is a service provider that optimizes your SEO by taking into account the strengths and weaknesses of your site. The goal is to boost your traffic. It will therefore implement a strategy that will allow your site to position itself well in the SERPs. To achieve this, several techniques are implemented, including keyword analysis and backlinks. The first consists of analyzing the keywords of your competitors using powerful tools like SEMRush or Ahref. The second aims to increase the number of backlinks on external sites that will link to your site.

For an optimal linking strategy, it is recommended to be vigilant on the choice of partners when exchanging links. It is more efficient to work with a website having a Domain Authority of at least 20. The Moz tool can give you this metric. This detail is crucial, because, during the exchange, you will benefit from the notoriety of the partner site. The more the partner has a high DA, the more effective the linking campaign will be. It will be a springboard to improve the visibility of your site! A provider specializing in natural backlinks will know how to select quality sites for an effective linking campaign.

Indeed, The SEO agency analyzes and then issues on-site and off-site recommendations. On-site recommendations relate to the specific characteristics of your site. This can include: the optimization of the H1, H2 tags, the insertion of keywords, the rewriting of certain pages, the optimization of the meta descriptions and the ALT tags of the images, the realization of a relevant internal mesh ... Everything rests on the structure of your website and the quality of the content. The relevance of keywords is also one of the factors that create an environment conducive to traffic to your site. Indeed, it is necessary to integrate the keywords most used by Internet users on Google search engines.

Off-site recommendations, on the other hand, relate to SEO parameters external to your site. They are decisive in helping you rank on competitive keywords. Among these off-site criteria, you will find the presence of quality backlinks on other sites, the presence of social network links, the quotation of your company on qualitative sites ...

Why work with an SEO professional?  

Benefit from expertise to improve the existing  

It is quite possible to do SEO optimizations yourself. But to ensure a successful strategy, working with 12SM Digital Marketing is the most effective solution. Thanks to their expertise, they will be able to provide a solution to the problems you encounter, in particular, low traffic ... they will analyze your site and make personalized recommendations. You will have a tailor-made service, which adapts to the constraints of your sector of activity! Collaborating with SEO experts is therefore the assurance of increasing your traffic, your lead acquisition, and therefore transforming prospects into customers.

Improve your positioning thanks to mastered SEO techniques  

Entrusting your SEO strategy to a specialized company means benefiting from expert analyzes. They apply proven methods that will guarantee you results. The SEO expert will apply a relevant methodology to boost your natural referencing. So he will proceed to:

  • The SEO audit: This first step is crucial because it will define the content of the following steps. It is during the SEO audit that the consultant will make an inventory to see the strengths and weaknesses of the website.

  • Competitor analysis: The agency will analyze the SEO parameters of your main competitors. It can tell you, among other things, what words and expressions your competitors are positioning themselves on and why they appear in front of you on Google's SERPs.

  • Keyword research: Using powerful tools, your service provider will take the time to find the words and phrases that best reflect the needs of your prospects. This step is crucial because it is what will allow you to generate traffic and convert your prospects.

  • On-site optimization: your service provider will give you a list of points to improve concerning your markup, your H1s, your meta descriptions, or your ALT image tags. they will also give you advice to improve your internal links and your backlinks.

  • Off-site optimization: To position yourself at the top of the Google search engine SERPs, on-site optimization is not enough. The SEO team will go beyond these criteria by offering you off-site recommendations. they will recommend a suitable linking strategy. It can take different forms. For example, they can select influencer blogs to make your backlinks. It can also make links in directories or forums. It will ensure a powerful and natural backlink profile in the eyes of the Google search engine.

  • Content writing: The quality of content is important to Google. Thus, it is advisable to produce quality content on a regular basis. It will be a means of building loyalty for your readers and a good process to improve the traffic on your site.

Monitoring and improving SEO actions: SEO does not stop once the strategy has been applied. SEO requires monitoring and regular actions to face the competition. Natural referencing is done continuously in order to improve the visibility and notoriety of the site. 



+0 | +1 Post | Permalink on 2021/08/24 15:31:22

SEO is great for businesses. And when it comes to local SEO, you can't forget classified ad posting sites. Craigslist is one of the most popular sites in the United States. But here are many other sites like Craigslist that people can use.

+0 | +1 Post | Permalink on 2021/11/09 09:02:21

Fantastic internet site! I'd want to thank you for the time and work you put into writing this essay. I'm looking for more of the same from you in the future.fall guys

+0 | +1 Post | Permalink
Login to reply