A Brief Guide To Use Google Ads For Your Online Business
Google Ads was previously called Google AdWords. It is one of the fast and efficient ways to fulfill goals like increasing your brand awareness and sales. With the help of Google Ads, you can put your ads in the Google search results and on different web pages.
Now, the next question in your mind will be how to get started and how this system works? To get the answers to these questions, you have to read the following guide:
Let’s start with the definition of Google Ads. It is a program by Google that is used for online advertising. It will allow you to advertise in Google search results by simply bidding on the keywords. Your ad will be displayed as a banner ad. For your information, 2 million-plus apps, videos, and websites are included in the Google Display Network.
Why Do You Need Google Ads?
Before we dive into the working of Google Ads and how you can use it, you will definitely want to know why you should be using this platform? The perks of using this platform are listed below:
Instant Results: Online strategies of marketing like content marketing and SEO are very much useful in different ways but you have to wait to get the results. But with the help of Google Ads, you see the name of your brand or business on top of the SERPs instantly.
Large Audience: Google Ads is one of the largest PPC advertising networks that will allow you to reach a large audience. Google is going to process more than 3.5 Billion searches on a daily basis. Furthermore, Google Display Network targets 90% of internet users around the globe.
Qualified Leads: Google Ads provide you the best to reach your targeted audience easily. Looking for a term and then clicking on the related ad will showcase a genuine interest in business, services, and products. Users will be clicking on ads when they are close to a purchase decision. Note that more than 65% of the intent searches will result in an ad click.
Advanced Analytics and Tools: Google also provides many useful tools to plan your campaigns that will be targeting the right audience and will help you to track the results. The tools will be helping you to go ahead with just the basics to get more from your ads.
Affordable Option: If you have the right Google Ads strategy, then your campaigns will be cost-effective. You must know that Google search ads are PPC ads. This means that you will only pay when someone clicks on your ads. On the GDN, you can select a CPC or CPM strategy according to your needs. Cost per thousand impressions (CPM) means that you will be charged whenever 1000 people will see your ads.
According to some stats, on average, the ad spend for Google Ads is 200% or $2 for every $1 invested. If you are just looking at the search ads, the average ROAS is 800%.
Google Ads- How It Works?
To place your ads on Google search, you will have to bid on the keywords relevant to your targeted audience. When you will be setting up your campaign, then you have to select a bid, budget and keywords you are going to target.
When a person will be searching a term, Google will run an auction with the advertisers who have done bidding on that particular keyword. The auction will be identifying which ads will be appearing in the search results and what will be the order!
To pick the auction winner, Google will be considering every advertiser’s bid and the quality of the ads. Google will be considering the relevance of the search, expected CTR, landing page experience, and various other factors.
When you will be setting up your campaign, you will have to set your budget, bid and the audience you want to target with your ads. Your targeting option will include the following things:
Keywords, it will be showing your ads on a website relevant to your keywords.
Remarketing and interest, it will show your ads to the users depending on their interests and previous internet activity.
Google Ads- How To Use It?
If you are planning to launch your Google Ads campaign, then you have to keep the following things in your mind:
1-Set Up Your Goal
One of the important steps in your marketing campaign is to set your goals. Google Ads will be giving you different goal options that include sales, websites, leads, and traffic. It will be best for you to set up a different campaign for every goal you want to achieve for your business.
2-Set Your Strategy and Budget
You have to set your daily budget and bid strategy. Your bid will be controlling how much you are going to bid whenever an ad is shown. Furthermore, it also controls how much you are going to spend in a day. You can set it manually or can select the automated bidding option. In an automated option, Google will be using the data to improve your bidding depending on your goals.
3-Develop Ad Groups
Next, you have to develop ad groups and each group will be targeting different keywords. According to the recommendation by Google, each ad group should have a different related keyword which is different from the keywords you are going to target with other groups of ads. It is recommended by Google that each group should have three ads.
4-Develop Your Ad
In the next step, you have to create your ads. For that, you need a headline and descriptive text of a few lines. Make the message of your ad clear and it should match with your landing page and search intent.
5-Do Add Extensions
You can also add extensions that will allow you to integrate extra features in your search ads. Some of the options you can use are:
6-Track Results and Refine Campaign
Once you run your campaign, it is important to track your results as well. You can track things by calculating your return on investment (ROI) to see what is working and what needs to be improved!
Hopefully, now you are clear about Google Ads and how it works. If you need any help in setting up an ad campaign for your business, then you can connect with a skilled digital marketing agency to get your work done by the experts.